Nicolò Pignatelli

Nicolò Pignatelli
Domain Bard


Nicolò is Director of Engineering at GFG eCommerce Technologies, a fashion-tech solution provider based in Berlin. Software developer and hard core fan of Agile Management and Domain Drive Design, he spends his professional life in the twilight zone located in the middle of software, psychology, complexity thinking, the search for happiness, dürum and espresso. He loves to answer "it depends" to look smart and make himself hated. He usually says unpopular things and dreams of conquering the world to ban pizza Hawaii forever.
Metaphor Driven Design
(Talk, Beginner)
Metaphors are everywhere. In our life, in our job and even in our source code.

We are unconsciously driven by them when shaping our vision and understanding of the world. For a domain driven designed project to be successful, carefully choosing the right metaphors to describe our models, creating a shared understanding and a common interpretation of the systems at stake is therefore crucial.

In this talk, we'll talk about the dangers that we face when our design process is unconsciously driven by metaphors; we’ll also see how bringing metaphors to a conscious level and dominating them, enables us to gain faster insights on our models, communicate those insights effectively and dramatically improve our ubiquitous language.

By the way, did you notice? This description contains not less than 13 metaphors.



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Die Microsoft Deutschland GmbH ist die 1983 gegründete Tochtergesellschaft der Microsoft Corporation/Redmond, U.S.A., des weltweit führenden Herstellers von Standardsoftware, Services und Lösungen. Die Angebotspalette umfasst Technologien und Services für verschiedenste Plattformen und Endgeräte, angefangen beim Desktoprechner, über Netzwerke und mobile Endgeräte bis hin zum Cloud Computing.
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For more than 25 years, PROSOZ Herten has been offering innovative software, personalized consulting services, and practice-oriented qualification for municipalities. With solutions for the areas of labor, social issues, children and youth welfare, construction and order for approx. 1500 administrations throughout Germany, the company is the leading software and consulting firm for municipal administrations. As market leader in this segment, the company develops solutions for administrative work, advises clients in process and organizational development, and develops and supervises project implementation. This also includes the qualification of employees dealing with the specialized software in the PROSOZ Academy. Currently, approx. 300 permanent employees work in four locations (Herten, Berlin, Munich and Dresden).
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